The purpose of a Needs Assessment is to identify the gap between the current and the desired condition. In this case, the goal is to raise the insurance knowledge level of business owners, but before a plan can be designed, the need must be validated, and a general concept of training methodology established. This Needs Assessment provides details of the outreach to individuals impacted by business owners' inability to understand insurance-focused conversations. and summarizes initial conclusions reached.
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The purpose of offering business owners educational insurance opportunities is to enhance their abilities to see the consequences.